Why Recent Technology Trends Embrace Nostalgia
If you take a moment to rethink your childhood, chances are you will be filled with memories. Maybe you can smell your mother’s home cooking, or you can hear your dad snoring in the living room when the TV is on.
Nostalgia plays a huge role in our lives, even as technology continues to advance at a higher rate.
This is not necessarily a bad thing. Science famous media studies Marshall McLuhan states that the technology will lead to a global village. And he’s right!
We went around with a small computer in our pocket so we could communicate with anyone in this world.
So why is nostalgia selling better than ever, especially in the tech world?
Read on to find out why it is a big factor in the market today. Why Recent Technology Trends Embrace Nostalgia
There are several main reasons why nostalgia is such a hit. But eventually, he spun to create an emotional bond.
For example, many people hear the words of Spice Girls and Pokemon and immediately think of the 90s. This brand is almost identical to their time period.
If you’re still in doubt, let’s take the latest example. Last year, Nintendo set the marketing world on fire with the introduction of Classic NES.
This is basically a miniature version of the famous 1980s Nintendo Entertainment System. It’s sold out soon. The store can not keep the goods, and Nintendo has to deal with supply issues.
People are really crazy about it.
But why is everyone trying to get one of these gadgets on their TV spot? However, a quick Google search shows that most of these games can already be achieved in a dozen ways.
Classic NES succeeds because it goes back to an era of simplicity. Even device boxes use some original colors to remind past users.
At the end of the day, it’s called nostalgia: memories and emotions. We want to connect with the past while enjoying the convenience of modern technology.
Sometimes Simplicity is better
If emotion is one half of the answer, simplicity is undoubtedly the second half.
Last year, Nokia announced it would bring the Nokia 3310 back to market. If you are in your 20s, you may have one of these bricks to take you through your adolescence.
Sure, this is a confusing move, especially since the phone functions on 2G technology in the 4G world. But let’s face it, you see the phone and know exactly how to operate it.
There is no need to be online just to know how to access certain settings. Everything is presented front and center in a simple user interface. Why Recent Technology Trends Embrace Nostalgia
Most brands embrace the future with waterproof mobile phones and advanced devices. But Nokia takes the opposite approach. So much so that most of their marketing strategies revolve around Snake games.
Is this a smart move? Correct. After all, this article discusses the phone in depth, that’s what Nokia wants.
Nostalgia is about marrying simple technology in a modern way. It creates a strong sense of emotion that immediately makes the product stand out.
And at the end of the day, who does not want to go back to the good old days?