Challenge Accepted: Issues Facing Legal Marketing Teams

Have you spent time in or around the legal profession? If so, you ‘ve probably heard your fair share of lawyer jokes.

Unfortunately, most jokes about lawyers do not paint attorneys in a great light. The underlying assumption is that lawyers are, at best, boring and, at worst, crooks.

So, when it comes to developing a marketing campaign for a law office, marketers have their work cut out for them. Prospective customers already have preconceived notions about lawyers.

A good marketer’s job will be to undermine those assumptions and show the value of sound legal advice.

Let’s take a closer look at some of the challenges facing marketers for legal teams. Once we identify the challenges, we can develop a strategy for overcoming them.

The Legal Marketing Industry is Fairly New
For most consumer products, marketing and advertising have been around for a long time. This is not the case with the legal profession.

State bar associations once considered it unethical for attorneys to promote their services. This standard stayed in place until the 1976 Supreme Court case Bates vs. State Bar of Arizona. In this case, the Supreme Court ruled in favor of lawyers’ rights to advertise their services in a truthful manner.

Since that ruling, lawyers have had the same liberty to advertise as any other business. While this created new opportunities for lawyers, it also means that there is a history of legal marketing strategies to draw on.

This foundation challenge presents different difficulties for legal marketers.

Clients Lack Knowledge of the Legal Industry
Every marketer struggles with customer education to some extent. But this is especially challenging for marketers in the legal industry.

Usually, when a person needs a lawyer, they are in a vulnerable position. Perhaps they’re getting divorced or making a personal injury claim.

To reach clients in these situations, marketers must communicate the value of an attorney. Additionally, they must set the clients at ease, and help them develop trust in the legal team.

A great way for lawyers to meet this challenge. Strategies like blogging and social media engagement can be effective. These approaches make knowledge of the legal industry accessible to customers.

Technology has Shifted Marketing Strategies
Another challenge facing legal marketers is adapting to evolving marketing practices.

Let’s look at an example. In the past, if someone wanted to find a Charlotte criminal lawyer, they would probably start with the yellow pages. Or, they would talk to folks in their personal network, and look for recommendations.

Times have changed. These days, most folks would use a search engine as their first approach to finding an attorney.

So, in order for lawyers to get clients, they need to make sure that clients can find them. This means building a robust online presence that will find and connect with.

Are you ready to start working on a marketing campaign for your legal team? Then sign up today for a free account with ArticleCity. You’ll get access to marketing tools and resources used by successful marketers across the country.

How to Choose Couch

How to Choose Couch

Buying furniture may seem like an easy task, but once you get into the process, you’ll soon realize that it’s not as easy as you think. This is especially true when buying a sofa. Most likely the biggest furniture in your living room, so you have to choose it carefully. There are a few steps you need to follow and make sure you work with the right home furnishings store in Atlanta.
Size

How to Choose Couch

Size is the first thing you should consider because it affects every other option. You need to think about your space and where the sofa will go into your home. Measure to ensure you get accurate details. Also, think about usage. For example, if you know there are usually three people sitting on a coach at a time, you need a good sized sofa. Is there a nap on the couch? It can also affect your size choices.

material

Next, note the material sofa. Like its size, material choices will affect other choices you have. You may want to visit the home furniture store in Atlanta to see better material choices and consider what you want. Also, do an online investigation to see what others are saying about different materials. Some may be easier to clean than others or last longer than others. This is a good thing to know.

Colors or Patterns

Finally, you need to consider the color or pattern of the sofa. This is usually limited by your choice of sizes and other materials, so you might not be too difficult choosing colors. In addition, you put in a room that already has decoration and style, so you have to match it with it.

Feature option

Once you decide on the sofa you want, you can consider any additional features, such as built in a recliner or a large choice. You can also consider waterproofing or get other special things done to treat the fabric or the surface.

Everything you could really plan to find out about weapons

Everything you could really plan to find out about weapons

In some ways, markers are generally good purchases. They are often expensive and in addition they can ignite your interest that can connect you with being a bit more confident. Though a tip on how to find weapons that you will enjoy? Just keep reading and you will probably learn to achieve it.

 

Think about the maturity of each child every time you buy a new marker. Small markers can be very risky to babies and toddlers who naturally put everything in their lips area. Make sure the new weapons are usually kept clean of the kids. Firearms that may be aimed at older children can easily annoy young people.

Great firearms should be safe and loud and also enjoyment. Regarding young adults, search for markers that educate this actual safety along with its precision. You will find firearms that will shoot reliably while carrying the correct ones are usually pressed. Teenagers usually learn to have fun too. Finding out by participating in is a cutting edge training. Everything you could really plan to find out about weapons

Create your own young teenager to help markers give them a gun model that he can easily enjoy. New toy guns that use non-lethal staples are actually very popular. Your child may be trying to build his goal. Some of the model rifles contain concentrates on simply putting young people to train shooting inferior items.

Always check the marker label. Currently, you will not find many firearms made of toxic fragments including years before. However, you may still find some on the market. Most of these rifles can cause damage to your child, really should he consume an integral part of the item.

Consider your children in addition to buying a gun. Unless you know exactly what they need, bet when the firearms they will enjoy will be affordable and also missed. This will guarantee a lot of people get something that is sure to be liked by many people. In addition, the idea ensures you do not waste your money on almost any weapon that will not be taken.

If there is a weapon you get for a child who works only on battery power, you’ll want to get them out of the las vegas bankruptcy lawyer that will lay them down. Choosing the awe of how simple it can be for a baby to adopt batteries from any rifle about a piece or even chew his idea. Absolutely not submit it to enable you to do this. Everything you could really plan to find out about weapons

Follow the weapons that have excellent return guidelines. You will never be aware of the kind of gun that teens love. By realizing this shop swap insurance policy, it will save you a lot of trouble.

3 Reasons to Hire a Cleaning Services Company Today

 

Nobody wants to live in a messy house.

But keeping your home as clean as you want is almost impossible. Who can follow sweeping, cleansing, stripping and scraping non-stop? Not to mention deep cleaning for more serious problems.

It can look like a clean house consistently is a pipe dream. You may have even withdrawn from life in a mess.

But do not give up hope first. There is another solution: hire a cleaning service company.

The cleaning company may look fancy. But if you weigh the benefits of cleaning services against costs, this is a pretty easy decision.

In this article, we will see all the benefits that a cleaning service company can offer at a very affordable price.

1. Clean professionals are better
No matter how good you are clean, there is a chance you are not as skilled as a professional.

As the saying goes, practice becomes perfect. And no one spends more time practicing cleaning than professional cleaners.

Commercial cleaning services employ only highly skilled people with years of experience. Many reputable companies only hire certified technicians, so you can be sure that your house is getting cleaner as deep as possible.

Cleaning companies also give their employees the best quality equipment and materials.

And it’s more than a broom and a mop. Professional cleaners have access to industrial carpet cleaners, caustic sodium cleaners, and more.

When you pair these high-level skills with access to the best inventory, you will feel so clean that it may not suit your own needs.

2. Astonishing cost-effective
Take a moment to figure out how much you spend on your cleaning supplies at home.

How much do you spend on bigger items, such as hiring steamers or electric washing machines?

Or what about the expensive stain remover you buy in a large container and just a disposable one?

This cost increases with time. Compare your annual cleaning budget to professional cleaning costs, and you may be surprised to learn that cleaning service companies are very affordable.

And when you consider how much time you save, there is really no comparison.

3. Your time is precious
How much time do you spend cleaning it?

Half an hour a day? A couple of hours on weekends? Maybe you have several cleaning sessions every day of the year.

Now imagine if that time has been released. Think of everything you would do instead.

Are you going to hike with your family? Take a new hobby? Maybe you’ll go to the movies or read more books.

Hiring a commercial cleaning service frees up your time so you can get your life back.

What are you waiting for?
Hiring a professional cleaning service can seem like an expensive cost. But if you consider the time and money you save on the quality of service you receive,

But if you consider the time and money you save on the quality of service you receive, you’ll wonder what you’ve been waiting for.

So do not wait any longer. Contact your local cleaning company today and get your time back.

Protect Your Ears While You Can Still: 4 Ways to Save Your Hear

 

Sure, we all like to go to concerts or tough sporting events. But actually this can really damage our hearing. Read on to learn how to protect your ears.

Are you a musician or concert audience that is always exposed to very loud music? Are you a sports fan who loves the thrill of watching a game with thousands of other fans?

There is nothing wrong with this amazing hobby. However, not caring for your ears before engaging in either one can be harmful to your health.

We put together a guide to protect your ears the right way so you can enjoy all the loud music and sporting events you want. Take a look at these top four ways to protect your ears!

Four Ways To Protect Hearing Well
You do not have to give up on your favorite hard activities to save your hearing. This method is so easy, you’ll wonder why you did not think about it first.

4. Use ear cover.

The earplugs may seem uncomfortable and unnecessary, but also away from both. And when almost a quarter of people in the United States suffer from hearing loss caused by sound, there is really no reason for someone not to invest in earplugs.

Earplugs are usually made of soft foam that blocks sound while protecting your hearing from damage.

Special earplugs for musicians or concert fans are usually made with filters and special materials that allow one to hear words and conversations while reducing loud noise or music games.

A pack of earplugs is usually less than a few dollars, so what should you lose?

3. Give yourself a recovery time.

If you’re a musician, give your ear a little break from time to time. Exposure to loud music for excessive amounts of time can contribute significantly to hearing loss.

We’re not saying that you need to give up on band rehearsals or concerts. What music fans or concert enthusiasts do is step out or to a lonely place for five minutes every few hours or so to give their ears some recovery time.

If you have a very loud night the night before, try staying in a quiet place for most of the next day. The ear recovery time-to-exposure ratio is about 2: 1, which means that a long night will take a good sixteen hours of recovery time.

2. Decrease tip q.

Sure, they feel heavenly and take out some gunk, but try to refrain from sticking cotton to your ear canal.

This will only push dirt and wax farther to your ear, which can damage your eardrum.

Be careful and use only q-tip to clean the outside of your ear.

1. Invest in quality hearing services.

If you think your hearing has been significantly damaged or you want to see a licensed specialist about preventive care, you should definitely consider visiting a hearing service provider.

While all of these tips can be effective, looking at “ear doctors” for a thorough evaluation, as well as access to hearing aids and instruments if needed, is the best route to take.

US Wash Pressure Helps Houston Cleanup in Harvey Recovery of Hurricanes Harvey

US Wash Pressure Helps Houston Cleanup in Harvey Recovery of Hurricanes Harvey

 

Pressure Washing Service, November 2, 2017: Pressure Washing America, LLC is proud to introduce quality and high-quality pressure wash service in the Houston area. It is one of the best companies in America that provides the best laundry service for commercial and residential property and at the most affordable price. The company recently helped Houston in Hurricane Harvey’s recovery by offering the pressure to launder Houston services that most people need to keep their homes and offices safe for the future.

 

Pressure Washing America takes pride in having a huge customer base across America including Houston, Montgomery, Richmond, Spring, Tomball and more, and most of their customers are happy customers. The company has years of experience in providing residential and commercial pressures to wash Houston services that make them the best choice for anyone looking for a quality home cleaning service.

 

Wash Pressure Houston has a team of cleaning professionals or washing machines trained with the latest cleaning technology and uses proven procedures to ensure the best quality in service. They also make sure to use detergents and safe application procedures to ensure that your home or office is properly cleaned without harm. They also claim to offer 100% customer satisfaction while offering their services.

 

In addition to pressure wash service, the company also specializes in exterior cleaning which includes house wash, pool decking, stone, back porch, concrete, roof, brick, deck, fence, window cleaning and more. American Wash Pressure can also help people who face the problem of fungus, algae, and stubborn mushrooms in their home or office.

5 Tips on Washing Your Hands the Right Way

 

Like a well-loved item, your home sometimes needs deep cleaning. When you are ready to tackle the job, power washing is the way to go.

From pollution to pollen, there are many causes that can make your home look less innocent.

While the hose may be able to clear some surface debris, the reality is the dirt you see (and even some not) get stuck too tight for some ordinary pressure to loosen.

That’s where the electric washing machine comes in.

Designed to provide the extra elbow grease you need to eliminate the unlucky buildup of your home, this tool can be very powerful when used properly.

Today, we discuss five things to keep in mind when you are determined to wash your home.

Ready to learn more? Let’s go!

1. Do not Forget Detergent
You will not wash your body without soap, do you? The same concept applies to washing your home electricity.

Although the power behind the engine may make it look like simple water enough to do the trick, you still want to use a light detergent specially made for use with a power washer.

The last part is very important because using old household detergents can cause damage to the outside of your home.

In the same tone, it is also not a good idea to use bleach. Not only can it hurt the machine, you can also end up dry surfaces that you do not intend to change!

The general rule when using detergent is to apply a thin coating on your exterior, leave it on for a few minutes, then rinse with water. If you wash the bricks, you should spray the surface with water first, then apply the detergent and rinse.

2. Think First Safety
When you wash the house, you shoot it strongly. Thus, there may be potential injury, especially electric shock, if the water is mixed with electricity.

The ideal scenario is to turn off the electricity to your home before you start washing the electricity. If this is not an option, try to at least turn off the socket on the outside, cover exposed lighting, and be sure not to touch the machine if your hands are wet.

Other safeguards that you can take as a precaution include keeping both feet firmly on the ground and wearing protective goggles and ear protectors.

3. Aiming strategically
Power laundering can be a great way to give your home a decent sheen and sparkle. However, there are some areas that may not benefit from the process.

As you steer your power washer, consider a surface that may be very smooth under pressure. This may include special windows (such as stained glass, which require careful cleaning), the underside of vinyl siding, or decorative elements that you have installed into your home.

Also be careful when directing the current directly to the surface of a brick or stucco. If it appears to be loosened or damaged, the power washer can cause further damage. So, choose your exterior location carefully and carefully navigate the tool.

4. Pressure Control
While you may see your home and determine it requires the highest setting that a power washer can provide, you will most likely need far less pressure. In fact, most experts recommend the use of lower settings, especially for less robust areas such as decks.

Depending on the type of machine you choose, you can choose from different types of nozzles and spray settings. If you are unsure about using or properly applying and rinsing the detergent, consult your machine’s manual, or follow the steps below:

5. Know when to seek professional help
Although power laundering can be a fun and enjoyable experience, it can easily become overwhelming – and even dangerous – if the job is too big or complicated.

If you are anxious to bring the matter into your own hands, the good news is that there is a professional company equipped with the knowledge, resources and personnel to do the work for you, so that it reaches one person!

Reading online reviews and talking to trusted friends and family is a great way to find a reputable washing machine in your area, so do not be afraid to ask questions!

Wash Power and More: Your Guide to It All
These steps can be a useful guide as you attempt to navigate the pressure washing process.

Test Scripting Vs Exploratory Testing: Who Wins?

Are you looking for the best way to test your latest software and are not sure whether trial scripts or exploratory testing fit the bill?

Lately, the latter is the beginning of agile development. However, the test script has proven its effectiveness over time.

As a software engineer or test manager, it’s up to you to compare the two and decide.

We have gone ahead and done the work for you. Read on for a quick comparison of these two popular methods to help you decide which one is best for you.

Test Scripting and Exploratory Testing – Basics
The test script is a series of complex instructions that the testers must follow to see if the desired result is achieved.

Provided intensive preparation is carried out, this method should cover all bases when it should uncover software errors. It is so detailed that you can even get a machine to do it for you.

What is an exploratory test used for that? This procedure depends on the experience and intuition of the examiners to eradicate the error for themselves. They are not supplemented with the expected results previously.

In this way, from script testing has the benefit of creating scenarios that may have been ignored by the script writer.

Comparative studies have proved that explorative testing shows more errors faster than scripting.

Blow by Blow Comparison
The following are revealed when considering the most important test factors:

Domain Knowledge

This is important for effective explorative testing. This is not a factor when rigid script testing procedures are used.

Test dependencies are better managed by scripting test. Unsold tests depend on the expertise of the tester to manage them.

High level documentation and important waiting times are required for written tests. Exploratory testing does not require, as long as the domain knowledge is adequate.

When it comes to efficiency, it is time consuming and difficult to make detailed scripts. There is no comparison to the quick nature of the test without a script.

Exploration test

It does not provide clear and measurable coverage. It relies on testers to document their findings. The script test involves the recording of detailed and formal records.

The script test formally verifies the result against the specified specification. The untested test is based on testers’ expectations and domain knowledge.

High-risk areas can be discussed in detail with the test script. There is a possibility this may be overlooked by exploratory tester.

Testing can be reproduced accurately with scripting test. Only defects can be reproduced with a less formal approach.

The winner is?
As the deadline looms and you need to test the key aspects of your software quickly, exploratory testing is the answer. This is a cost effective method if your project is quite easy, just like a simple information site.

It is often a good idea to perform complex tests initially and then follow up on testing without notes. Exploratory testing closely mimics the interaction of the end user with the software. It also allows the intricacies of human interaction.

Who wins? You do You have the option to choose from two proven tactics for each stage of your software development.

5 Changes Come to Fleet Management by 2017

As a fleet manager, you want to keep paying attention to the ball, be informed about news, trends, and laws, and note the unexpected curve balls in the fleet management industry.

To do your work effectively, you must keep abreast of all new things to manage your budget accurately, reducing financial and safety risks and increasing your revenue.

After all, we all need to make our bosses, stakeholders, and customers happy.

I want you to be at the top of your game, so I’ve collected 5 changes that you need to observe in 2017.

Let’s go live.

1. Change of Fuel Management

It is not surprising that fleet managers that fuel costs are a major budget issue for the fleet industry.

In early 2017 the International Energy Agency predicted a surplus of world crude oil would be reduced, thus reducing fuel costs.

The increase came as OEMs and other oil producers set a stamp on oil production, which fueled their own gains.

Not suprisingly

But fleet managers take precautions to improve fuel efficiency. Some of these measures include purchasing a fuel-efficient vehicle model and reducing vehicle size without compromising vehicle performance.

Managers also implement better fuel efficiency by encouraging better driving practices.

Some drivers receive cash rewards for practicing more insightful driving habits.

2. Telematics

With telematics technology installed in vehicles this year, fleet managers are better able to manage cost increases more effectively.

Utilization of telematics applications encourages better fuel consumption decline, routing and productivity results.

Another tactical company that uses is the use of SIM cards in telematics devices as a way to lower data costs.

Whether for real-time monitoring or for scheduling, financial spending, and vehicle services, this growing trend seems to help the fleet industry.

3. Paperless document management

The world is moving toward a paperless environment for business transactions and the fleet industry is no different.

The Company deals with paper printing methods for electronic communications for purchase orders, delivery status, monitoring and reporting of vehicles.

This key process is now done electronically via email, online portals and company websites.

4. GPS Tracking System

About 30-40% of fleet companies use GPS tracking devices to manage business aspects.

Like telematics, this system helps minimize risk, lower costs, and increase revenue.

Tracking GPS components gives the fleet managers more control over their business in the following ways:

The risk of theft goes down
The driving efficiency goes up
Managers can monitor key standards such as better service hours
5. Availability of vehicles

Often: Trucks are withdrawn and vehicles require regular maintenance. Upfitter schedule can make the vehicle out of service. This inconvenience causes delays in your business, putting more pressure on you.

One of the solutions used by the fleet management company is the bailment pool program.

With fewer fleets doing their own upfitting, more companies are turning to bailing pools lately as a smart alternative to keeping businesses running.

The above article highlights five changes that go into fleet management by 2017.

What other changes do you see coming down from a pike?

Are Nitrates in Your Food Bad For You?

 

It seems every week there is a new food problem that people worry about. One minute experts warn people about high fructose corn syrup, and then they talk about the dangers of fat in the diet.

Recently more and more people are concerned about nitrate in food. Some people may think that nitrate concerns in food are relatively new, but the debate about its presence in consumables has been around since the 1970s.

Before you can understand the recent nitrate controversy, you need to take a quick science lesson.

Difference between nitrite and nitrate.
Some people use the words of nitrite and nitrate alternately, but they are different compounds.

Both nitrite and nitrate are naturally inorganic compounds composed of nitrogen and oxygen. The main difference is that nitrate has three oxygen molecules, and nitrite has only two oxygen molecules.

Nitrate is so common that it is found naturally in soil, water, and air. They are also very versatile compounds.

Nitrates are used in a variety of foods. They can be used to dye food, and are widely used to preserve meat and dairy products that are cured.

They are also used for industrial purposes. You can find nitrates in explosives, fertilizers, and even some types of enamel glass.

Not infrequently certain compounds used for human consumption and industrial purposes. But there is something about nitrate and nitrite that makes them dangerous.

A volatile reaction
Nitrates do not pose much health risk to animals, that’s when they are converted to nitrites so that everything changes.

Nitrate is a stable compound, nitrite is not. Once the nitrate is converted to nitrite, it can turn into nitric oxide or nitrosamine. Both forms of nitrite have carcinogenic properties and are associated with many other health problems.

Nitrosamines only form in certain environments, they must be near amino acids and in high heat. Unfortunately, many popular cured meats are cooked under these conditions.

Since nitrate in food is a controversial topic, some people may wonder how something that is harmful to humans can be safely processed.

If you want to understand the use of nitrates in rampant foods, you need to think about one of America’s most popular foods.

Consider a hot dog
Like many nutritious nitrate foods, hot dogs are typical American food. They are very popular, easy to prepare, and cheap to produce and buy. You’ll find it at almost every sporting event or BBQ, and cut almost every child’s plate.

Despite the popularity of hot dogs, this is one of the worst foods you can incorporate into your body.

If you want an example of unhealthy nitrate levels in the diet, look no further than hot dogs.

Nitrates are an important part of the average hot dog. Unlike some meats, it is very difficult to treat them without the use of nitrates.

There is nothing wrong with the hot dog itself. Anyway, it’s just meat and bread.

The real problem is the way they are processed with nitrate.

Nitrates allow hot dog meat to keep its pink color and prevent it from spoiling too quickly. Without nitrate, it is impossible to process and deliver it as our community does.

Nitrate in food is normal new
Nitrates have become an important part of the preservation process, and effect most of their meat the way they do hot dogs. Nitrate is also very cheap. Using them is the easiest way to keep up with the meat demand in the country.

Almost every type of meat you eat, regardless of whether it is cured, has been treated with nitrates. If nitrate is only in one type of food, it will be simple, but everything is in almost everything.

High levels of nitrate can be found in popular fruits and vegetables. Natural nitrate in vegetables does not cause concern, but its synthetic nitrates.

Nitrate is a popular additive in fertilizer. Fruits and vegetables grown in soil containing nitrates can easily take excess compounds.

Nitrate is highly present in food so some companies rely on the use of other additives to deal with the adverse effects.

Many people do not know this, but hot dogs are processed with vitamin C (although most companies will list it as ascorbic acid on the label) as a way to fight strong nitrate.

It may feel comfortable for some companies that are trying to reduce the damage of nitric food. But others who care about their health will want to reduce as much of the nutritious food from food as possible