Marketing an Education: 3 Tips for Success

An average college student falls between the ages of 18-24. This means they are a prime target for digital marketing.

However, these young adults are smart. You can not just throw any type of content out there and expect them to bite.

Your strategic marketing plans must be just that- strategic. Luckily, we know a thing or two about content marketing.

Read on to learn 3 tips for successful marketing an education.

1) Lights, Camera, Action- Cue the Video
Video streaming is one of the most effective approaches to capture your audience’s attention. Millennials watch 2.5 times more videos from the internet than they do on the television.

Snapchat is one of the most popular used platforms that most young adults get behind. It allows you to take photos or short videos and post them as your ‘Story’.

Snapchat boasts a variety of opportunities for attracting your blended learning targets. Use the app to show hidden places on campus, students’ favorite go-to pizza place, or funny, relatable content.

Also, Facebook Live is another growing entity that marketers should keep an eye on.

Use campus guides or student ambassadors to highlight all of the notable features to your university. Just make sure it’s stuff that a college student would find interesting!

2) Create Meaningful Experiences
People, especially millennials, are attracted to what makes them feel something. They are more likely to be swayed by a University that creates the meaningful experiences for them.

Experiential marketing is commonly used by marketers who sell experiences. It allows for the student to develop a one-on-one relationship with the school.

A great way to use experiential marketing is through prospective student fairs.

Instead of being another Plain Jane with a generic booth, find ways to sell up your university’s experience.

You can rent a photo booth for students and their friends to take silly pictures of themselves.

Do you have any noteworthy alumni that students would want to meet? Bring them for a meet and greet, too! Students can take pictures and listen to their experience.

3) Boost Your SEO Rankings
Students and their families will likely go online to gather information about schools. When you’re conducting their research, you should secure your spot at the top.

You should learn the ins and outs of Google AdWords. AdWords is one of the most effective tools in driving traffic to a university’s web page.

If you have not focused too much on search engine marketing (SEM), now is the time. With Google AdWords, you will likely see a lot of competition from other schools.

Find or hire a staff member who is fluent in SEM. Without an experienced individual, your search marketing efforts can be quite an futile as it is an ongoing process.

 

The most important takeaway from marketing an education is that you are selling an experience. With the right strategy, this can work very well to your advantage.

Marketers must be able to skillfully create a memorable and meaningful edge to the university.

Do you have any tips for experiential marketing? Share in the comments below!

6 Reasons to Trust Self Storage

6 Reasons to Trust Self Storage

 

There are many great reasons to use a self storage facility. Whether you own a business that needs products or equipment stored or just have more personal items than your home will hold, self storage in Palo Alto is the practical solution to your needs. Here 6 of these great reasons to use self storage for your business or personal belongings.

Business Storage 6 Reasons to Trust Self Storage

Safely Store Documents – If the worst happened and your business suffered a tragedy such as a fire or flooding, having stored your company’s valuable documents offsite would bring great relief. Your vital company records can be conveniently stored so they are safe, and access to them whenever you might need them is simple and easy. Plus, you’ll have more space to squeeze in that extra employee desk or copier machine.
Office Furniture – Speaking of extra office space, companies either grow or decrease in size and sometimes need to temporarily store desks, tables, and file cabinets that are not needed. Other times businesses will need to work this furniture back into their offices and be able to get at it quickly and conveniently at a moment’s notice. Self storage is perfect for growing companies.
Solution for Sudden Sales Booms – When businesses grow rapidly, sometimes a big boost in sales orders will require additional quantities of product that might not fit into existing onsite storage facilities. Self storage is a perfect solution for businesses that need to move product offsite while they are building more facilities to handle the sales growth.
Personal Storage 6 Reasons to Trust Self Storage

Living Space – Some few lucky people have more room at home than they know what to do with. For the rest of us, extra space is a precious commodity. Having a home that is uncluttered and with room enough for tasteful arrangements of furniture and space to live comfortably is a worthy goal. Self storage can help make this happen. If you’re like most people, a large percentage of your possessions are very rarely used. Why not get them out and into a safe and secure storage facility where you can always access them when you want?
Use Your Garage for a Garage – Don’t we all envy (and sometimes dislike) those people who have a clean garage? They have their tools neatly arranged, they can easily pull their cars into them, keeping the sun, rain, and dirt off of them, and there’s even room to walk around in them. This can happen for you if you’ll simply load up all the things you have stored in your garage and take them to a self storage unit where you can also arrange them very neatly–or not!
Security for All 6 Reasons to Trust Self Storage

 

Most storage facilities have excellent security systems that will keep your valuable business records and assets or precious personal belongings safe from theft and damage. Onsite personnel often patrol their self storage facilities to ensure that your items are doubly safe.

Don’t use up valuable office space or clutter up your home when there’s a perfect place for self storage in Palo Alto. Your valuables will be safe from harm and you can get to them whenever you want.

Farha & Associates Launches First Dedicated Service in UK to Prepare EMI-Approved HMRC Op

Farha & Associates Launches First Dedicated Service in UK to Prepare EMI-Approved HMRC Op

EMIOptions.co.uk is a company that offers useful articles and resources so you can easily and properly set up your EMI options scheme. Information from EMIOptions.co.uk is designed to help you build your preferred scheme so you can focus on building your company. Not only are there resources and useful information that can be found on the site, they have just launched the first dedicated service in the UK to set up an EMI option scheme approved by HMRC.
Who is EMIOptions.co.uk?

 

EMIOptions.co.uk is a team of lawyers and advisers who have a pedigree at the best law firm in London. An EMI option expert is available to advise and assist you throughout the entire process. Good results are almost guaranteed for you and your team.

EMIOptions.co.uk has a 100% track record for approving the nominal value valuation with HMRC in a funded but pre-earnings company. We can help you set a low strike price for your team, so they get the most out of the growth they help your company achieve.

Why Make EMI Options Scheme?

When you create an EMI stock scheme scheme that is appropriate for your employees, you can help reduce their tax bill at the time of exit by 80%. The team at EMIOptions.co.uk can help you through the process and ensure that your company is eligible for this scheme. You can check your eligibility to use the website, so the process becomes easier.

Detailed Guide on Corporate Management Incentives

On the EMIOptions.co.uk website, you can find detailed guidance on EMI schemes. This scheme provides different taxes that benefit the full-time employees who receive the option during their lifetime. This scheme is specially designed to be useful for small companies. With this scheme, you will have the ability to make choices to selected staff members. This allows these staff members to acquire shares in the company for a certain period of time, so that the employee meets the qualifying conditions criteria.

The resources available at EMIOptions.co.uk may also notify you of the rules for implementing EMI-compliant options, how these functions, conditions, staff members become qualified, and more.

How Dungeons and Dragons Saves Lives

 

Dungeons and Dragons has come a long way over its forty year history. Since it was released in 1974, it has allowed countless gamers to go on magical adventures with their friends.

By 2004, it is estimated that over 20 million people have played Dungeons and Dragons, and that number is only continuing to grow.

While for many, Dungeons and Dragons is just a fun social past-time, the game has had an impact on a number of players in a much more dramatic way. A number of people credit their success to Dungeons and Dragons, even saying that the game has saved their life.

In this blog post, we’ll go through some of their stories.

Fostering Creative Roots
As the original open-world fantasy game, Dungeons and Dragons has always fostered creativity and imagination. Many artists, authors and game creators credit Dungeons and Dragons.

This is because the games allow you to use your imagination to solve problems. You and your friends are basically creating your own narrative within the bounds of a story and world.

It allows you to try out different character traits. You can gain empathy by considering how your character – who may be very different from you – would react in a given situation.

Countless authors credit Dungeons and Dragons with teaching them the basics of literary creation. George R. R. Martin, the author of the book series “A Song of Ice and Fire” – more widely known in TV form as Game of Thrones – played as a child.

Stephen Colbert, Robin Williams, Matt Groening (who created “The Simpsons”), and Dan Harmon (creator of the TV show “Community”)

Jerry Holkins, the co-founder of the wildly popular web comic “Penny Arcade” played Dungeons and Dragons avidly throughout his childhood and teenage years.

All of these authors and creators credit Dungeons and Dragons give them the storytelling start.

From Having Fun to Saving Lives
While being such a powerful source for creative development is pretty incredible for a game, Dungeons and Dragons means so much more so.

A number of people credit Dungeons and Dragons with having saved their lives.

In spite of the negative media that surrounded the game in its early years, many people began to play it. They were accused of being nerds, losers, and outcasts.

During the 1980s, the game was even accused of being part of a Satanic ritual.

So why did so many people play?

Finding Like-Minded Friends
When playing Dungeons and Dragons, you can not help but bond with your party members. You and a small group of people make a commitment to spend time together, meeting up regularly.

The continuation of your story together is a powerful pull to make sure that these meetings continue to happen.

Plus, you get to interact in a friendly, open environment. You know that the people playing with you are interested in the same things you are.

You do not have to feel weird about your interest in fantasy; instead, you can be completely open about what you love, because you know that your party loves them too.

Plus, even though you are only playing as characters in a story, the way you progress through the narrative helps you bond. Sure, the goblin hoarde you slayed together was not really about to kill you, but the relief that your characters pulled together and survived makes you all breathe a sigh of relief.

Throughout its history, Dungeons and Dragons has represented in popular culture.

It has brough people who may not have been able to relate to others since they could never find people who really understood them. It is especially important for people who have difficulty relating to others, such as people with autism.

Developing a Sense of Self
Dungeons and Dragons allows you to build a character that you roleplay as. This character can be anything you want. It does not have to be a reflection of who you are.

This is one of the things that makes Dungeons and Dragons so wonderful for more introverted people. They can try on the traits of another person, say things that they would never say.

A shy teenager can become a courageous warrior, a powerful barbarian, a mysterious ranger, or a wise-cracking rogue. They can try out other ways of acting in a safe environment.

Any embarrassment for saying something stupid or doing the wrong thing falls on the character, not the player, so there is no need to be anxious.

While some may sound like simple wish fulfillment, it actually has strong psychological effects. The game improves social skills, communication, teamwork, and problem solving by creating a non-threatening environment for experimentation.

All of this helps someone develop a stronger sense of self and confidence.

Many people as a journalist Levi Miles has written about how Dungeons and Dragons increase

Why Bed Bug Heat Treatment Equipment Works Best

Why Bed Bug Heat Treatment Equipment Works Best

There are many methods designed to root out bed bug problems. Some of the most popular are chemical foggers, excessive vacuuming, and heat treatment. Bed bug heat treatment equipment in St. Petersburg. Louis is quite simple and takes only a few hours. Here is an explanation of heat treatment.

Bed Bug Anatomy Why Bed Bug Heat Treatment Equipment Works Best

Bed bugs are often described as mutated hybrids between cockroaches and mosquitoes. This tiny bug is parasitic, feeding the blood many times over a variety of mammals. Nocturnal night, moving in the night darkness. Like mosquitoes, they live biting unsuspecting human hosts several times and suck their blood. Most people are allergic to bites, which makes itchy rashes all over the body. Like cockroaches and other nocturnal insects, sleeping insects find it hard to find the entire colony because they like to hide in hard-to-reach areas. Unlike cockroaches, bed bugs do not carry pathogens or other diseases that cause microorganisms.

Chemical Insecticides Why Bed Bug Heat Treatment Equipment Works Best

Bed bugs have been around for centuries, as long as humans live and sleep in an organized area. The most effective treatment is the various insecticides that control the population. There are several hundred different chemical agents designed to cause different damage to insects. Some chemicals are designed to prevent insects currently multiplying or from eggs and larvae from adulthood. Others are made to promote dehydration in individual insects, speeding up their deaths. Some chemicals react at the cellular level, destroying cells in the bugs that cause them to die. Unfortunately, bed bugs are wiped out in the western hemisphere until humans start traveling around the country. Bed bugs, like other bugs, do not appear magically. Adults need to be introduced into the environment in which they begin to eat and multiply. Today, insects become resistant to some common chemicals used.

Heat Treat Why Bed Bug Heat Treatment Equipment Works Best

The heat treatment takes a different approach, focusing on the natural characteristics of bed bugs. All stages of developing bed bugs are susceptible to temperatures above 118 °. When exposed to this high temperature for 90 minutes, adult insects as well as eggs begin to die. Temperatures higher than 122 ° cause insects to die soon. The heat causes the insects to dehydrate, drying it until their cells cease to function. Most companies will use the same procedure to heat bed bugs. They will bring enough heaters to raise the interior temperature to a range of 135 ° -145 °. By raising these high temperatures, they can ensure that the temperature level is high enough inside walls or furniture to treat insects. To ensure all colonies are killed, the temperature should be retained at high temperatures for several hours depending on the size of the house. Humans and pets must vacate the house to avoid potential danger.

What Makes for the Best Security System

What Makes for the Best Security System

The home is a sanctuary where the family should be able to forget about the cares of the world, sit down, and relax. It should be a place where safety and security are inviolate and out of mind because they are so commonplace. Of course, even the best-protected home is not immune to the influence of the outside world. That doesn’t mean that homeowners shouldn’t do their best to maintain their homes safety by getting one of the best house security systems in Chester, PA.

Discouraging Encroachment

 

The first thing that a good home security system does is to discourage the burglar or home invader from choosing the home as a target for crime. Lawn signs, window stickers, and visible home security cameras are some ways that will make a criminal think twice about his or her proposed actions. A home security system that also turns lights on and off automatically or with the help of an app can also discourage thieves. Most criminals would prefer the easy pickings; they will leave a home that is more protected alone and try to find something that will be an easy score.

Record Keeping

Fake cameras and recording devices don’t do much good. They may scare off an inexperienced thief, but there are many criminals that can tell if the cameras are connected to anything or just there to be scary. Video evidence can help find and catch a burglar who is not careful. It should capture facial features when visible and be detailed enough to be able to see any marks on skin, whether tattoos, moles, or birthmarks. With the best security systems, the cameras will not only record what is happening, but they will be monitored.

Calling for Help

The best house security systems in Chester, PA, will not only notify the homeowner that there is a problem, but they will also call the appropriate emergency services. Home security isn’t always about criminals; it can also be other emergencies like fire or heart attack. However, it takes a specialized service to deal with more than just a break-in. Either way, the ability to contact emergency services is an essential part of every security system. An alarm that makes a lot of noise may scare burglars off, or it may be ignored. Calling the homeowner is nice, but he or she is most likely ill-equipped to deal with criminals. Police officers cannot be ignored and are trained to deal with the situation.

Why the Latest Tech Trends Are Embracing Nostalgia

 

When you take a moment to think back to your childhood, you’re likely flooded with memories. Maybe you can smell your mom’s home cooking, or you can hear your dad snoring in the living room as the TV drones on.

Nostalgia plays a big role in our lives, even as technology continues to advance at a faster rate.

This is not necessarily a bad thing. Famed media studies scholar Marshall McLuhan states that technology would lead to a global village. And he was right!

We walk around with small computers in our pockets that let us communicate with anyone in the world on a whim.

So why is nostalgia selling better than ever, especially in the tech world?

Read on to find out why it’s such a big factor in today’s market.

Why Nostalgia?
There are a few key reasons why nostalgia is becoming such a hit. But ultimately, it revolves around creating an emotional hook.

For instance, many people hear the words Spice Girls and Pokemon and immediately think of the 90s. These are synonymous with their time periods.

If you’re still skeptical, let’s take a recent example. Last year, Nintendo set the marketing world on fire with the introduction of the NES Classic.

It was essentially a miniature version of the famous 1980s Nintendo Entertainment System. It sold out immediately. Stores could not keep the thing in stock, and Nintendo was forced to address supply issues.

People went absolutely crazy over it.

But why is everyone trying to get one of these gadgets on their TV stands? After all, a quick Google search shows that most of these games are already attainable in a dozen or so ways.

The NES Classic succeeded because it hearkened back to an era of simplicity. Even the device’s box used some of the original colors to remind users of the past.

At the end of the day, that’s what nostalgia is banking on: memories and emotion. We want ways to connect with our past while enjoying the convenience of modern technology.

Sometimes Simplicity is Better
If emotion is one-half of the answer, simplicity is undoubtedly the second half.

Last year, Nokia announced that it would bring the Nokia 3310 back to the market. If you’re in your 20s, you might have one of these bricks to get you through your teenage years.

Sure, it’s a baffling move, especially since the phone functions on 2G technology in a 4G world. But let’s face it, you look at the phone and know exactly how to operate it.

There is not a need to head online just to figure out how to access certain settings. Everything is presented front and center in a simple user interface.

Most brands are embracing the future with waterproof phones and powerful devices. But Nokia is taking the exact opposite approach. So much so that a big part of their marketing strategy revolved around the Snake game.

Is it a smart move? Absolutely. After all, this article is discussing the phone in depth, which is exactly what the Nokia wants.

Nostalgia is all about marrying simple technology in modern ways. It creates a strong sense of emotion that once makes a product stand out.

Cannabis vs Hemp: Differences You Should Know About

With all the recent talk of the legalization of marijuana in over half of the country, more people are talking about the plant than ever.

But these discussions also lead to some pretty bad misinformation. Namely, there seems to be a common misconception that marijuana and hemp are the same things.

And while they do share some basic elements in common, this could not be further from the truth. From their respective uses to state laws, we’re breaking down the biggest differences between cannabis vs. hemp.

Cannabis vs Hemp: What’s the Difference?
Using Cannabis

We’ll get this one out of the way: Yes, cannabis is mainly used for smoking. That is not to say that recreational enjoyment is its ONLY purpose. Far from it, in fact. Yet, it is the key reason people harvest and use the plant.

Traditionally, marijuana is ingested in one of a few ways.

First is the standard smoking method. This one likely does not need an explanation. It’s been around for thousands of years.

Next, some users tend to prefer the concentrated properties of THC oil. It contains tons of health benefits that are known to help cancer, anxiety, and seizures. In fact, THC oil can even be made into a skin cream to treat extreme cases of inflammation.

But the simplest ingestion method involves making edibles. A user creates a baked good and adds trace amounts of cannabis to the recipe.

Growing Cannabis

Cannabis is far more difficult to grow than hemp. It requires the right amount of light with the perfect temperature.

Speaking of plant growth, another key difference is size. And while cannabis and hemp look quite similar, there are some easy ways to tell them apart.

Cannabis plants are often smaller, shorter, and wider than hemp plants. If you’re looking for a distinction, think of it this way: Cannabis grows out while hemp grows up.

Using Hemp

If cannabis is known as the recreational plant, hemp is its industrial brother.

Records show that hemp has been a massive staple in everything from clothing to buildings for centuries. Thanks to its long, thick fibers, hemp extract is an ideal choice for making some of the following:

Rope
Paper and cardboard
Fabrics
Bed sheets
Plastic
Fuel
There are so many uses for hemp that it’s become one of the world’s leading resources!

Let’s look at paper production, for instance. It’s estimated that one acre of hemp can produce as much as two to four acres of trees. It’s literally a greener solution to manufacturing.

And while you’re free to ingest it, you’re not going to get the same experience as cannabis. While hemp does contain an amount of THC, it does not compare to the amount found in cannabis leaves.

Growing Hemp

Unlike cannabis, hemp is known to be far more forgiving in terms of production and growth. It requires less upkeep, nutrition, and maintenance.

Believe it or not, hemp extract is even healthy. Hemp seeds are high in protein as well as omegas 2 and 3, so sprinkle some on your salad next time you need more protein.

Cannabis vs Hemp: A Final Note
One final note: Both are technically classified as a drug. So, before you go about setting up your hemp crop, check with your state’s laws and regulations.

Each plant has its own distinct advantages. Cannabis, on one hand, is great for medical and recreational uses. In contrast, hemp is an industrial giant, playing a part in many products we love today.

Some might think of cannabis vs. hemp as a competition. However, the reality is that both are great complements to each other.

Why Should Remove Mold

Why Should Remove Mold

If you have found a black mold in your home or office, the first step you need to take is to repair the mushrooms in Roswell. Depending on the level of yeast infestation, not only your health, but the structural integrity of the building may be risky. Whenever you find black prints in your home or workplace, it’s important to take action to remove them completely.

Damage to the Building Structure Why Should Remove Mold

 

Black prints can be found in different areas of your home or office. Some of these areas are places you can not even reach. Black prints, or any type of prints, are made from water in places that are not hers. Molds can also be caused by rotting foods. Most of the mushrooms grow on hot surfaces and lurk in other areas of your home. Black mold likes to hide in air conditioners, carpets, structural beams, and load bearing walls. If the fungus enters the porous surface, it can reduce the area until nothing remains. Despite its insignificant appearance, black mold can cause serious structural problems for your home or office. Structural problems can be very difficult to repair once they reach a point of no return.

It’s Dangerous to Your Health Why Should Remove Mold

If black mold is ingested or inhaled, it can cause various symptoms that are unpleasant and even harmful to humans and animals. The most common symptoms that are created from black fungus are found in the respiratory region. Chronic cough, wheezing, sneezing, eye irritation are common symptoms and signs. Chronic fatigue and persistent headaches are a common symptom of black fungal poisoning. The displacement of mold in Roswell can be very important for your health.

Why Bed Bugs Hard to Kill

Why Bed Bugs Hard to Kill

 

If it appears to be the most invasive pest is the most difficult to kill, it is because usually. The lice and mosquitoes are very small, with hard exoskeletons, which make them difficult to exchange. Cockroaches are resistant to some toxins. Worst of all, though, is bed bugs, which can be very dangerous and unhealthy in your home. Why are bed bugs so hard to remove? Why treatment such as hot bed bug control service? Louis is the only effective way to kill bug population all over the bed? There are many reasons: Why Bed Bugs Hard to Kill

First, there is the fact that bed bugs reproduce very quickly. Bed bugs lay many eggs in one sitting, and because of this, killing all the active bed bugs in the area will keep you unprepared for a group of babies that will hatch later.
The usual treatment for bed bugs that always fails is to whiten one’s bed several times. Unfortunately, this does not remove nest bed bugs hidden on the floor, wallpaper, cabinets, and more. Why Bed Bugs Hard to Kill
Also, there is the fact that wherever humans and other animals are, they have a source of food. While fruit flies need direct exposure to food that is not scratched in order to survive, sleeping insects drink your own blood while you sleep! As long as you sleep in your home, bed bugs will have a reliable source of food.
Bed bugs are also very small. The length is only about 1/4 inch, which means they can stay hidden from view, especially since it is usually only active at night. This makes it difficult to catch them.
Traditional toxins do not work on insects because most toxins are bait, and bed bugs are not interested in bait. They are attracted to your blood. You can poison your blood to then poison them while biting you, but this is not recommended.
One of the only reliable treatments for bed bugs is the high heat. 120 degree temperatures will kill all adult bed bugs and eggs within 30 minutes. Treatment of hot bed bug controls St. Louis can wipe out the entire population of bed bugs completely.